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How Not To Do Marketing

LATEST BLOG POSTS

Airlines

How Not To Do Marketing
Our second video blog by Ricky Coussins talking about airlines, their perception of their business and their approach to marketing....

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USP is a TLA

USP is a TLA
Our first video blog by Ricky Coussins talking about TLAs, USPs and other jargon phrases that you may not understand until you watch the video!...

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I Want Less Choice

Less Choice
There is a received wisdom in the world of marketing and business and that stands as a symbol for the success of capitalism over the state controlled communist and socialist model.  In fact it was...

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Sharing The Code or Breaking It?

CodeShareMadness
Code share.  Could it be a term describing an advanced form of open software sourcing?  Or some kind of digital security software? Both sound likely but, as frequent flyers will know, it refers to neither. ...

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After The Olympics – Here’s A Win Win Idea

Medals
What a simply wonderful festival of sport.  From the mad, wacky opening ceremony that so perfectly reflected the best of being British (funny, self deprecating, caring, joyous, cosmopolitan, proud, humble, local, and national) to the...

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The 3 Critical Success Factors

Shouting
Boy is our world changing.  And the pace of the change keeps accelerating.  Everyone knows we are living in revolutionary times. And nowhere is this impact being more keenly felt than within the world of...

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Suicidal Tendencies

Suicidal Tendancies copy
I went shopping for a new TV this week.  Well you can never have too many can you?  At least apparently not in my family it seems – I mean, you never know when you’ll...

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