Marketing Strategy | Coussins Associates

Phone: + 44 (0)20 8392 1118
Email: contact@coussins.co.uk

LATEST BLOG POSTS

Sharing The Code or Breaking It?

Code share. Could it be a term describing an advanced form of open software sourcing? Or some kind of digital security software? Both sound likely but, as frequent flyers will know, it refers to neither. ...

You could never describe the sales and marketing departments in most organisations as a great example of team work. In fact it’s more like a war than a team, and therefore few chances of them...

Boy is our world changing. And the pace of the change keeps accelerating. Everyone knows we are living in revolutionary times. And nowhere is this impact being more keenly felt than within the world of...

I went shopping for a new TV this week. Well you can never have too many can you? At least apparently not in my family it seems – I mean, you never know when you’ll...

It’s funny what people collect. I collect intransigent customer facing business processes that are doomed to frustrate, irritate and destroy customer relationships rather than build them. And this week I found a wonderful addition to...

There’s a question I use when running strategic marketing workshops. It goes like this. “What was the name of the first company to develop, mass produce and sell a mainframe computer”. Many who attempt to...

So – what happened next – well their banqueting manager eventually (some 3 days later) wrote to say that he was so sorry but his original offer was a typo and should have had an...

The problem of large numbers of young people aged 16-19 dropping out of sport is one that has flummoxed sports development professionals for decades. But to be honest it’s not surprising we haven’t found the...

Are we still in a downturn? Are markets flat? Are we going to remain in a very slow, low growth recovery? Who cares what we call it – the market’s still tough and challenging no...

‘Where is the knowledge we have lost in information.’ T.S. Elliot – The Rock Now, more than ever, all forward thinking enterprises realise the vital necessity of understanding their markets, customers, prospective customers, competitors and...

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LATEST BLOG POSTS

Sharing The Code or Breaking It?

Great Teams – That’s What Gold Medals Are All About

The 3 Critical Success Factors

Suicidal Tendencies

The Process Collector

First Out The Blocks or First To Cross The Line? Why First Mover Advantage Could Be a Business Myth.

London Syon Park Waldorf Astoria – The Dénouement

Marketing Sport To Kids – Addressing the Drop-Off

Marketing in Low Growth / No Growth Markets

From Information To Intelligence – Better Research

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