Community Games was designed to encourage cultural and sporting participation at a local level  leveraging the value of the build up to the 2012 Olympic and Paralympic Games. It then went national and lived on in the legacy programme.

This five-year project required a cost effective and scalable resource to provide strategic planning, website development and management, video, promotional materials, marketing support and developing training workshops.

Being involved right from the pilot stage, we were never afraid to roll our sleeves up and get stuck in, including being the primary contact for all 49 CSP (County Sports Partnership) Lead Officers with marketing and website queries – working closely with them throughout the programme.

Some of the key projects we worked on included:

Website

The website was the lynchpin of the Community Games – a place for people to find out about their local event and organisers to access resources, and a password-protected forum so CSP Lead Officers could access support and resources from us .

Resources and Toolkit

We created a resource pack for the organisers for each event – everything they needed to run their event smoothly and gain publicity: certificates, banners, postcards, quick guides, posters, bunting, t-shirts and an ideas, inspiration and tips toolkit.

Videos

We were very proud to be part of the legacy of the Olympic Games and the showreel video we produced helped bring that legacy to life – highlighting the inspiration behind the games, demonstrating the resources available and showing the impact of the events. We also filmed local events and celebrated the Shining Lights tour.

Output

Click here to watch one of the videos we created and check out some of the programme’s amazing statistics below.

4500+

Community Games held in England during the programmme

85,000+

Volunteers, and 765,927 volunteer hours

11 million+ people

Estimated social reach of the programme

Community Games really has inspired a new era of community sports and cultural activities and all the volunteers should be extremely proud of their achievements.

Lord Sebastian Coe