Integrated Marketing Communications - 360° Marketing™
Markets are all around us. The idea that, as marketers, we simply need to focus on our external customers and prospects is mistaken, because in this connected world of ours, markets go way beyond this limited view.
To be truly effective at marketing we needed to think far beyond target markets, consumers, customers and segments. Think of the whole market and look around you all 360 degrees.
We believe there are four distinct points that we need to consider in 360 Degree Marketing™ and they consist of:
1. External markets (our traditional market focus)
2. Internal markets (our own organisation)
3. Suppliers (their support and continued faith in our organisation is key)
4. Stakeholders (the many organisations that influence the well being of our business)
In a connected world they are all inter-related and networked up. So what we say to one part of this 360 Degree market has impact and implications on many or all of the others. Yet for most marketers their focus is almost exclusively the traditional external markets. The other points barely register.
To read the full 360 Degree Marketing™ article, please click here, or to contact us to discuss how we can help you achieve fully integrated marketing communications, click here.
