Marketing doctor
When you don't know the problem, or are looking for a cure, ask the marketing doctor
For many of our assignments the starting point that our clients describe can be summarised as:
"We know we have a marketing problem. We just don't know yet what it is."
or
"We know what it is, but we don't know how to treat it."
For other clients the immediate problem seems only too apparent, but then it emerges that this is a superficial symptom or a 'referred pain' rather than an underlying cause.
Under any of these circumstances we would recommend that we start with a consultation process whose aim is to diagnose the real problem at the heart of your business or organisation.
We do this using our Marketing Multi-point Analysis Process or MMAP™ (some elements of which you will find on the diagnostics section of this site). This enables us to pinpoint the problem areas through a series of brief interviews and review of key data, market developments and materials.
It may be that the symptom is a reduction in sales volumes in relation to a certain product. The cause for this can be anything from seasonal changes to 
marketing myopia. The treatment might involve product re-configuration, re-packaging or re-branding, or, in some cases, discontinuing the product range altogether.
Whatever the problem or the issues, you can be sure that Coussins Associates will work hard to produce an accurate diagnosis, to suggest a prescription for curing the problem and, where appropriate, fill the prescription by working with you to implement the cure.
If you would like to find out more about how we could put this service to work for your organisation click here.
