WE’RE

COUSSINS ASSOCIATES

If you want outsourced marketing that’ll sell you more and cost you less

We’ll do that for you

Whether it’s strategic, operational or a blend of the two, we offer good old honest marketing without all the flimflam (it’s a lovely old-fashioned phrase – look it up), marketing that we know will work – because well – we’ve been doing it for over 25 years.

We don’t like to box up our services, because honestly, every project and every client is different. We adapt to that, but we do have a framework. Three distinct stages which, you guessed it – we’ve put into boxes!

Scroll down for the Coussins consulting approach, or click here to read our insight on what outsourced marketing can do for you.

We help you develop

How we work

Hover over the below boxes to read about the Coussins Associates approach.

Finding out

So first of all we need to understand a few things. Like you, your business, your business model, your industry sector, your competitors, the value you add that differentiates your offer, your customers and prospects and their motivations.

And then, of course, we need to understand the issue you’re trying to address, the challenge you’re trying to resolve, or the aspiration you’re trying to achieve. And we’re probably going to need to know why.

Sounds like a lot of things? Well it is, but these things are key to being successful. Any, and all of them, are going to influence the next phase – what we plan to do.

Planning it out

Depending on the requirement this can range from a simple project plan with agreed actions and timings to a full on annual or three-year marketing strategy and plan. We may need to do some work helping you develop your positioning or identify key segment priorities and turn them into personas.

Planning is key – it’s the preparation for action.

And – whatever the case we’ll always have an approved, fully costed work programme with delivery schedules that we can all agree to.

Doing it

We are committed doers. We don’t just talk about it – we deliver it too. It’s key. This is where we deliver the promise to help you sell more stuff.

So, although we occasionally stop at the planning phase leaving you to implement, we’re almost always involved in helping you to action any planned approach.

That includes deploying any or all of the implementation mix – some examples of which you can see on our portfolio page. And it also includes reviewing the work afterwards, learning and improving for the next iteration.

INSIGHTS

Click on the strategic insights below for some more chatter from the Coussins team.

View all insights

OUR CLIENTS

Our clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.