Recent Projects
Marketing strategy development
- Membership management, retention and recruitment review and proposal for ISPAL
- Competitive intelligence process review and proposals for Amadeus
- Marketing strategy for new product development for specialist publishing company
Outsourced Marketing
- Providing ongoing support to a SME in software provision to the public sector, including development of marketing plans, production of newsletters and emailers, website development, desk research, management of design and print of required leaflets, promotional giveaways and display stands.
- Working closely with Brammer plc to support their marketing team in the delivery of their marketing plan. Including input to their marketing plan, copy writing, design and print management, website development, PR marketing communications planning, internal communications planning and execution.
- Providing an outsourced marketing department for runningsports, developing and implementing all aspects of the marketing plan.
Research
- Ongoing quantitative tracking studies to provide reader/industry profile for publishing house
- In depth qualitative research into customers and their purchasing decisions for a leading industrial supplier.
Integrated Marketing Comms / PR
- Ongoing production of case studies and press releases for a current client, for use in sales materials, distribution to the press and on their website
- Development of press releases and advertising campaign with successful placement and coverage in relevant press for Social Software Ltd.
Conferences and Events
- Management of all technical production elements of annual conference in the finance sector, including staging, branding, lighting, screen content and at-event technical management
- Event management of Brammer plc’s Managers' Conference; including programme development, management of technical specifications, branding, screen and video content, delegate materials and technical and front of house and delegate management at the event.
Video
- Production of short interviews with the CEOs of companies owned by leading private equity firm Cinven, to provide added insight into their portfolio on their website
- At-event filming and subsequent production of an event DVD including speaker sessions and short ‘event montage’ for ISPAL
- Production of in-depth customer and supplier interviews for use in sessions at the Brammer Managers Conference, to provide insights and a starting point for discussions on these relationships
- Filming of the finalists for CCPR's Sports Club of the Year Awards
Training & Development
- Development and delivery of an annual ‘virtual’ interactive training programme for major international PR company Trimedia (including on-line elements)
- Development and delivery of marketing training and coaching programme for major technology provider to the travel industry
- Development and delivery of Product Management Certification Programme for Nokia
- Development and delivery of product manager marketing training programme for Gemalto
- Marketing Portfolio Manager for training provider Frost and Sullivan
- Marketing product development and brand management training for group of
