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		<title>Coussins Associates RSS Feed</title>
		<link>http://www.coussins.co.uk</link>
		<description>An Online feed of the pages in the Coussins Associates Website</description>
		<language>en-GB</language>
		<pubDate>15 September 2009</pubDate>
		<lastBuildDate>15 September 2009</lastBuildDate>
		<docs>http://blogs.law.harvard.edu/tech/rss</docs>
		<managingEditor>touch@Basespace.eu</managingEditor>
		<webMaster>contact@coussins.co.uk</webMaster>
<item>
<title>Welcome</title>
<link>http://www.coussins.co.uk/default.asp</link>
<description>
&lt;p&gt;
Perhaps your visit was prompted by a need to find out more about Coussins Associates because you have met us and are now thinking of appointing us.
&lt;/p&gt;
</description>
<pubDate>03 July 2009</pubDate>
<category>Welcome</category>
</item>
<item>
<title>About Us</title>
<link>http://www.coussins.co.uk/about-us-11-05-2009.asp</link>
<description>
&lt;p&gt;
 Established by Ricky Coussins in 1989 Coussins Associates is a marketing consultancy that specialises in helping organisations integrate their marketing activities to provide maximum return on the marketing investment and sell more.
&lt;/p&gt;
</description>
<pubDate>30 July 2009</pubDate>
<category>About Us</category>
</item>
<item>
<title>Sectors and Clients</title>
<link>http://www.coussins.co.uk/sectors-and-clients-11-05-2009.asp</link>
<description>
&lt;p&gt;
 At Coussins Associates we work with a variety of clients across the private public and not for profit sectors.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>About Us</category>
</item>
<item>
<title>Recent Projects</title>
<link>http://www.coussins.co.uk/recent-projects-11-05-2009.asp</link>
<description>
&lt;p&gt;
 Marketing strategy development Membership management retention and recruitment review and proposal for ISPAL Competitive intelligence process review and proposals for Amadeus Marketing strategy for new product development for specialist publishing companyOutsourced MarketingProviding ongoing support to a SME in software provision to the public sector including development of marketing plans production of newsletters and emailers website development desk research management of design and print of required leaflets promotional giveaways and display stands.
&lt;/p&gt;
</description>
<pubDate>30 July 2009</pubDate>
<category>About Us</category>
</item>
<item>
<title>The Team</title>
<link>http://www.coussins.co.uk/the-team-11-05-2009.asp</link>
<description>
&lt;p&gt;
Please click on the images below to find out more about each team member at Coussins Associates.
&lt;/p&gt;
</description>
<pubDate>03 July 2009</pubDate>
<category>About Us</category>
</item>
<item>
<title>Ricky Coussins Profile</title>
<link>http://www.coussins.co.uk/ricky-coussins--sales-and-marketing-consultant.asp</link>
<description>
&lt;p&gt;
  st1behaviorurlieooui       Profile Ricky Coussins career in marketing began in 1972 when he worked for a division of the multinational conglomerate Litton Industries.
&lt;/p&gt;
</description>
<pubDate>11 May 2009</pubDate>
<category>About Us</category>
</item>
<item>
<title>Our Values</title>
<link>http://www.coussins.co.uk/our-values.asp</link>
<description>
&lt;p&gt;
 Often when browsing a web site you will find a mission statement or statement of values or purpose that is supposed to embody the central essence of the organisation.
&lt;/p&gt;
</description>
<pubDate>03 July 2009</pubDate>
<category>About Us</category>
</item>
<item>
<title>Marketing</title>
<link>http://www.coussins.co.uk/marketing-services.asp</link>
<description>
&lt;p&gt;
We specialise in helping organisations integrate their marketing activities to provide maximum return on their marketing investment.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Marketing Strategy Development</title>
<link>http://www.coussins.co.uk/marketing-strategy-development-01-07-2009.asp</link>
<description>
&lt;p&gt;
Most organisations would acknowledge the need for having an uptodate marketing strategy as a part of their business plan.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Outsourced Marketing</title>
<link>http://www.coussins.co.uk/outsourced-marketing-01-07-2009.asp</link>
<description>
&lt;p&gt;
 There are three types of organisation that may find outsourced marketing a viable option 1 Growing organisations that want regular marketing help but are not sure they want to commit to the overhead of a complete marketing department or even a marketing manager.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Market Research</title>
<link>http://www.coussins.co.uk/market-research.asp</link>
<description>
&lt;p&gt;
 The starting point for many of our projects is to review market data to understand the market drivers and existing andor prospective customer attitudes relating to the market the product or services offered and competitor offerings.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Integrated Marketing Communications  360 Marketing</title>
<link>http://www.coussins.co.uk/integrated-marketing-communications.asp</link>
<description>
&lt;p&gt;
 Markets are all around us.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Selling the Brand Internally</title>
<link>http://www.coussins.co.uk/selling-the-brand-internally-01-07-2009.asp</link>
<description>
&lt;p&gt;
 Aligning your marketing is not just about ensuring that the propositions messages and positioning for your products and services are mutually supportive and reinforce each other.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Customer Relationship Management</title>
<link>http://www.coussins.co.uk/customer-relationship-management.asp</link>
<description>
&lt;p&gt;
 Too many organisations misunderstand Customer Relationship Management CRM or abuse the concept.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Marketing Doctor</title>
<link>http://www.coussins.co.uk/marketing-doctor-01-07-2009.asp</link>
<description>
&lt;p&gt;
 For many of our assignments the starting point that our clients describe can be summarised as We know we have a marketing problem.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Marketing</category>
</item>
<item>
<title>Events</title>
<link>http://www.coussins.co.uk/conferences-and-events.asp</link>
<description>
&lt;p&gt;
Over the years the Coussins Associates team have built up considerable experience in the delivery of events for our clients.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Events</category>
</item>
<item>
<title>Event Organisation</title>
<link>http://www.coussins.co.uk/event-organisation.asp</link>
<description>
&lt;p&gt;
Getting the preevent organisation right is the foundation to having a successful event.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Events</category>
</item>
<item>
<title>Event Filming</title>
<link>http://www.coussins.co.uk/event-filming.asp</link>
<description>
&lt;p&gt;
Through our use of video we can help you to ensure that your conference really comes to life.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Events</category>
</item>
<item>
<title>Event Management</title>
<link>http://www.coussins.co.uk/event-management.asp</link>
<description>
&lt;p&gt;
Of course organisation of the event is key but it will count for little if the event itself isnt managed successfully.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Events</category>
</item>
<item>
<title>Event Evaluation</title>
<link>http://www.coussins.co.uk/event-feedback.asp</link>
<description>
&lt;p&gt;
Evaluating the success of your event and capturing delegate feedback is an important part of the event process so that you know where your strengths and weaknesses were what your delegates felt they gained from attending whether the event met your objectives and what you can improve for next time.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Events</category>
</item>
<item>
<title>Video</title>
<link>http://www.coussins.co.uk/video--film.asp</link>
<description>
&lt;p&gt;
So much of our communication nowadays is through an audio visual medium.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Video</category>
</item>
<item>
<title>Corporate  Insight Videos</title>
<link>http://www.coussins.co.uk/corporate--insight-videos.asp</link>
<description>
&lt;p&gt;
Sometimes in order to really get the message across you require more than just words on a page video can help your message come to life.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Video</category>
</item>
<item>
<title>PreEvent Filming</title>
<link>http://www.coussins.co.uk/preevent-filming.asp</link>
<description>
&lt;p&gt;
Video can add so much more to your event it can motivate provide insights inspire inform and visually engage your audience.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Video</category>
</item>
<item>
<title>At Event Filming  Editing</title>
<link>http://www.coussins.co.uk/at-event-filming.asp</link>
<description>
&lt;p&gt;
The use of live film at an event will help to deliver a truly professional impression for delegates whilst enabling the audience to clearly see the speakers and presenters and provide added interest.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Video</category>
</item>
<item>
<title>Event Video Streaming</title>
<link>http://www.coussins.co.uk/event-video-streaming.asp</link>
<description>
&lt;p&gt;
 The web is increasingly becoming a video medium and your key target markets staff shareholders and stakeholders increasingly expect you to communicate in that way.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Video</category>
</item>
<item>
<title>Post Event Editing</title>
<link>http://www.coussins.co.uk/post-event-filming.asp</link>
<description>
&lt;p&gt;
Perhaps you want a reminder for those who were at your event or even a summary for those who couldnt make it whatever you need we can produce fully branded and chaptered DVDs with your event footage.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Video</category>
</item>
<item>
<title>Training</title>
<link>http://www.coussins.co.uk/training--development.asp</link>
<description>
&lt;p&gt;
  Training has been a part of the Coussins Associates offer from the very start of the business back in 1989.
&lt;/p&gt;
</description>
<pubDate>11 September 2009</pubDate>
<category>Training</category>
</item>
<item>
<title>Our Training Approach</title>
<link>http://www.coussins.co.uk/our-training-approach.asp</link>
<description>
&lt;p&gt;
 We firmly believe in training people in skills that we actually use and apply on a regular basis ourselves.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Training</category>
</item>
<item>
<title>Blended Learning</title>
<link>http://www.coussins.co.uk/blended-learning.asp</link>
<description>
&lt;p&gt;
 We have been one of the pioneers of the concept of blended learning combining use of webinars and online learning with personal coaching training room sessions and the latest communications technology for more than ten years.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Training</category>
</item>
<item>
<title>Open Training Courses</title>
<link>http://www.coussins.co.uk/individual-training-opportunities.asp</link>
<description>
&lt;p&gt;
 Have a personal or individual training need but dont want it delivered as an inhouse workshop Through our association with Frost and Sullivan we can offer opportunities for you and your colleagues to participate as individual delegates in open or public workshops and masterclasses.
&lt;/p&gt;
</description>
<pubDate>14 August 2009</pubDate>
<category>Training</category>
</item>
<item>
<title>Coaching</title>
<link>http://www.coussins.co.uk/coaching.asp</link>
<description>
&lt;p&gt;
   Coaching has become an increasingly important aspect of managementpersonal development programmes over the past decade or so and Coussins Associates has responded to this need.
&lt;/p&gt;
</description>
<pubDate>11 September 2009</pubDate>
<category>Training</category>
</item>
<item>
<title>Blogs</title>
<link>http://www.coussins.co.uk/articles.asp</link>
<description>
&lt;p&gt;
The following are copies of marketing blogswritten by Ricky Coussins or one of the Coussins Associates consultancy team.
&lt;/p&gt;
</description>
<pubDate>02 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>Marketing in a Downturn</title>
<link>http://www.coussins.co.uk/marketing-in-a-downturn.asp</link>
<description>
&lt;p&gt;
   v behaviorurldefaultVML  o behaviorurldefaultVML  w behaviorurldefaultVML  .
&lt;/p&gt;
</description>
<pubDate>13 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>The Death of Big Advertising</title>
<link>http://www.coussins.co.uk/the-death-of-big-advertising.asp</link>
<description>
&lt;p&gt;
 For an executive summary click here For any Archers fan the night of January 1st 1951 was a major moment in the development of the worlds longest running radio soap opera.
&lt;/p&gt;
</description>
<pubDate>10 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>Direct Marketing  Beyond 2</title>
<link>http://www.coussins.co.uk/direct-marketing--beyond-2.asp</link>
<description>
&lt;p&gt;
 For an executive summary click here When It All Began The terms Direct Marketing and Direct Mail were coined to distinguish such marketing communications from the far less focused broadcast marketing communications options that include the five major media press TV radio cinema and poster  outdoor.
&lt;/p&gt;
</description>
<pubDate>10 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>The 3 Key Critical Success Factors</title>
<link>http://www.coussins.co.uk/the-3-key-critical-success-factors.asp</link>
<description>
&lt;p&gt;
 The commercial world has changed substantially over the last decade and a half and the attitude of consumers has changed in parallel.
&lt;/p&gt;
</description>
<pubDate>10 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>When Outsourcing Marketing Makes Sense</title>
<link>http://www.coussins.co.uk/when-outsourcing-marketing-makes-sense.asp</link>
<description>
&lt;p&gt;
 The late 1980s and early 1990s was the era of finding external providers to deliver what were traditionally seen as core inhouse responsibilities.
&lt;/p&gt;
</description>
<pubDate>10 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>From Information To Intelligence  Better Research</title>
<link>http://www.coussins.co.uk/from-information-to-intelligence--better-research.asp</link>
<description>
&lt;p&gt;
 Where is the knowledge we have lost in information.
&lt;/p&gt;
</description>
<pubDate>10 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>As Simple As ABC</title>
<link>http://www.coussins.co.uk/time-to-forget-your-abc.asp</link>
<description>
&lt;p&gt;
 It must have all been a bit grim.
&lt;/p&gt;
</description>
<pubDate>10 July 2009</pubDate>
<category>Blogs</category>
</item>
<item>
<title>Contact Coussins Associates</title>
<link>http://www.coussins.co.uk/contact.asp</link>
<description>
&lt;p&gt;
To find out more about any of our services or to contact us just fill in the emailer below completing your contact details so that we can get back to you.
&lt;/p&gt;
</description>
<pubDate>08 September 2009</pubDate>
<category>Contact Coussins Associates</category>
</item>
<item>
<title>How To Find Us</title>
<link>http://www.coussins.co.uk/we-have-moved.asp</link>
<description>
&lt;p&gt;
You can find us atthe following address Coussins Associates 4 Coval Passage London SW14 7RE or call us on44 020 8392 1118 Or fax on 44 0208878 4138For a map and directions to our offices click here.
&lt;/p&gt;
</description>
<pubDate>11 May 2009</pubDate>
<category>Contact Coussins Associates</category>
</item>
<item>
<title>Office Location</title>
<link>http://www.coussins.co.uk/office-location.asp</link>
<description>
&lt;p&gt;
Click here to view directions to reach our office.
&lt;/p&gt;
</description>
<pubDate>11 May 2009</pubDate>
<category>Contact Coussins Associates</category>
</item>
<item>
<title>Recruitment</title>
<link>http://www.coussins.co.uk/recruitment.asp</link>
<description>
&lt;p&gt;
Wecurrently have no vancancies however we are happy to receive speculative applications.
&lt;/p&gt;
</description>
<pubDate>11 May 2009</pubDate>
<category>Contact Coussins Associates</category>
</item>
<item>
<title>Site Map</title>
<link>http://www.coussins.co.uk/site-map.asp</link>
<description>
&lt;p&gt;
Enter your text here.
&lt;/p&gt;
</description>
<pubDate>01 July 2007</pubDate>
<category>Site Map</category>
</item>
<item>
<title>Website Disclaimer</title>
<link>http://www.coussins.co.uk/disclaimer.asp</link>
<description>
&lt;p&gt;
The Coussins Associates team have taken considerable care to ensure the accuracy of all of the content on this website and the various tips tools and techniques featured around the site are based on our collective expertise and many years of experience in marketing.
&lt;/p&gt;
</description>
<pubDate>18 June 2007</pubDate>
<category>Website Disclaimer</category>
</item>
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