Getting the pre-event organisation right is the foundation to having a successful event. It requires considerable thought, meticulous planning and attention to detail. You can capitalise on Coussins Associates experience including:
Initial Event Concepts
Developing a powerful event concept is key to the success of the event and a lasting ROI. Whether the event is a management meeting, sales or customer conference, stakeholder presentation, product launch or a festival of sport, you need to map out precisely what outcomes you want to achieve, and the key messaging and communications points. We can help you through this critical phase and then ensure that your event delivers on this.
A powerful but carefully balanced programme helps delegates to understand and take the messages on board; to change behaviours, learn new skills or gain insights and understanding. We have extensive experience of how to plan an event to ensure your programme holds delegates’ attention, stimulates their interest, has inspiring speakers, uses all of the communications options powerfully and cost effectively, and excites and motivates the delegates, while ensuring your event supports your objectives and delivers the results you want.
Finding the right site for your event isn’t simply about cost and geographic convenience. Of course, both are key, but you also need to consider delegate logistics, movement around the venue, the fit to your event concept and programming, impact on technical constraints and possibilities and the value and quality of onsite support and facilities. Because we know what the issues are, we can help you to identify potential venues, negotiate with the venue and ensure that the site you select meets your requirements.
Event and Venue Branding and Design
Making the venue conference hall your own is one thing, but you also need to think about how you brand the entire event site. From delegate packs and badges, through presenter (and delegate) clothing, to venue signage, refreshment area and breakout room designs and messaging, we can help you make the venue look truly yours and ensure your delegates have a fully immersive event experience
Stage and Set Design
The focus of your delegates’ attention will be towards the stage or set so this is an area that requires a good deal of thought and attention. Whatever your budget, we can develop design concepts and help you make the best of your venue and your budget so that the result looks truly professional.