To be truly effective at marketing we needed to think far beyond target markets, consumers, customers and segments.
We believe there are four distinct points that we need to consider in 360 Degree Marketing™ and they consist of:
1. External markets (our traditional market focus)
2. Internal markets (our own organisation)
3. Suppliers (their support and continued faith in our organisation is key)
4. Stakeholders (the many organisations that influence the well being of our business)
In a connected world they are all inter-related and networked. So what we say to one part of this 360 Degree market has impact and implications on many or all of the others.
To contact us to discuss how we can help you achieve fully integrated marketing communications, click here.