Market Research
We see research as being the DNA of robust marketing. Without good research you cannot understand customers, markets and needs, identify and calculate risk, or anticipate opportunities.
We provide the option of high quality research at highly competitive prices all produced in house. Click the titles below to read more.
Quantitative Research
We can provide you with quantitative research that delivers implementable, practical marketing and business development recommendations. We always ensure that our research projects go beyond simply reporting the findings; delivering in-depth analysis and clearly thought out and rationalised recommendations for further action.
Our approach is straight-forward and based on expertise in questionnaire design, fieldwork, data entry and table production, and, of course, detailed results analysis.
We can provide these results from self completion questionnaires, phone or street surveys, hall tests and panel work.
Qualitative Research
The purpose of the qualitative research process is to answer the soft, open ended questions that are so difficult to get meaningful answers to using a quantitative methodology.
We recruit and moderate consumer focus and conduct in-depth business to business interviews on a one-to-one basis by phone or in person.
We provide detailed debrief workshops to clients focused on providing recommendations and practical, actionable outcomes to give you maximum return on your research investment.
We provide qualitative studies for:
- Investor relations projects
- Brand development
- New product development and re-development options
- Product/service management
- Customer satisfaction surveys
- Marketing planning and strategy purposes
- Marketing communications planning
- Product positioning
Market Audit Data
To understand your opportunities you sometimes need to audit them. The marketing audit allows us to help you to understand trends, movements, challenges, and issues.
For our clients we regularly:
- Review competitive data
- Look at market segment development
- Search and evaluate existing desk data on markets, segments or products
- Examine market drivers
- Conduct a PESTEL (political, economical, sociological, technological, environmental and legal) analysis
- Review the internal issues and data such as product sales figures over time, customer satisfaction survey data, sales data, and marketing capability reviews
