Training
Training has been a part of the Coussins Associates offer from the very start of the business back in 1989.
We now offer three levels of training in our workshop portfolio. Each of these workshops is designed to be delivered on site, using the topic and outlines as a foundation. The detailed content is then configured and adapted to meet your organisation’s specific requirements as and where appropriate. You can click on the title of each course for a more detailed course description.
Alternatively, if you find that none of these topics meets your particular training needs, we can start with a blank sheet of paper and design a sales or marketing workshop for your particular situation.
The first level provides courses for those who are new to sales and marketing (perhaps having recently been given the responsibility); for those who want to sharpen their skills and ensure that they are using best practice tools and techniques; or for those who work with marketers and want to understand the main principles of marketing.
We refer to this level as Marketing Essentials. Click here to see a full list of current workshops.
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Marketing Essentials: the fundamentals and how to apply them in your organisation -
Winning Presentation Skills: learn the key tools and techniques that will make you the most persuasive presenter in your organisation
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The Price Equation: how to plan and price your products
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Selling Skills for Non-Selling Directors and Managers: how to persuade people to share your view, buy your idea, or your products and services - even if you have never sold before
The Marketing Professional level is for the experienced marketer that wants to improve, update or acquire skills in a specific functional specialism. Click here to see what is covered in this part of the portfolio.
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Effective Marketing Strategies and Plans: how to produce plans that deliver bottom line results
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Marketing Communications Planning and Campaign Development: how to get the best return on your marketing communications investment
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Strategic Product Management: how to build a product marketing strategy from scratch
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Tactical Product Management: making the product a success – from launch to end of life
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Brand Management: how to build, manage, grow and get the most from your brand
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Understanding Your Market - Effective Research Projects: how to conduct them and how to analyse and action the results
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Competitive Intelligence: how to legally discover your competitors strategies and out market them
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Key Account Management: planning your key account strategy
Finally, the Marketing Masters level is for those highly experience marketing professionals that want to keep themselves fully up to date with the latest marketing thinking and its application. Click here to see the course titles.
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Selling the Brand Internally: how to apply the key principles to integrate your marketing and get your staff to live your brand
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Marketing Masterclass: for the experienced marketer, this workshop will show you the latest practical tools and techniques and tell you which existing ones you can comfortably abandon
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Selling Skills Masterclass: you may be comfortable with the basic selling principles, but how can you build on them? This workshop shares the secrets of the most successful sales people and goes way beyond the current sales techniques taught by most sales training organisations
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Sales and Marketing Collaboration: getting your sales and marketing teams fully synchronised and maximising their ROI
To read a few words about our recent training projects click here.
To find out more about how we can adapt or create workshops for your organisation just click here to contact us.
