Training

Training

Whether it is delivered online, or in the training room, to be truly effective training has to be practical and easy to apply

Part of what we do involves passing on the skills we apply on a daily basis to others who want to build on their own marketing skills, or need to learn new ones.

We firmly believe in this approach of training people in skills that we actually use and apply on a regular basis ourselves. This has three major benefits:

1. It enables us to train confidently working from personal experience.

2. We can work with delegates on implementable, current solutions, tactics and tools that are practical and can be applied by delegates as soon as they return to their desks.

3. This helps them to see the value of the training in a realistic working context so that they can immediately implement the skills, tools, and techniques and therefore recoup their training investment far more rapidly.

The Coussins Associates training style includes first hand practical examples and plenty of anecdote as well as presentation of core skills. The actual coursework includes both instruction elements and practical application of the skills, often to real life situations provided by you and / or your delegates in advance. Where this is not possible we will use case study materials based on real life scenarios that map your organisation and situation as closely as possible. We are also keen to make the training workshop insightful, informative and, very importantly, fun for those participating. Delegates typically come away inspired, enthusiastic, informed and keen to implement the ideas that they have learned. We provide training in the full range of marketing disciplines and we have also pioneered the concept of on-line marketing training using conference call, intranet and computer communications technology.

Our training workshop portfolio includes:

  • Introduction to marketing - the fundamentals and how to apply them for your organisation.
  • How to produce effective marketing strategies and plans that deliver bottom line results.
  • Marcoms and marketing communications planning and campaign development - how to get the best return on your marketing communications investment.
  • Brand management - how to build, manage, grow and get the most from your brand.
  • How to develop channel marketing strategies and plans.
  • Effective qualitative and quantitative research projects and analysis.
  • Developing successful new products - getting it right every time.
  • Customer Relationship Management - how to apply it, and build and grow profitable and lasting customer relationships.
  • Selling the brand internally - how to apply the key principles to integrate your marketing and get your staff to live your brand.
  • Marketing masterclass - for the experienced marketer, this workshop will show you the latest practical tools and techniques and tell you which you can comfortably abandon.
  • Winning presentations - learn the key tools and techniques that will make you the most persuasive presenter in your organisation.
  • Selling skills for non selling directors and managers - how to persuade people to share your view, buy your idea, or your products and services - even if you have never sold before.
  • Selling skills masterclass - you may be comfortable with the basic principles, but how can you build on them? This workshop shares the secrets of the most successful sales people.

    • Anyone of these workshops and courses can be configured and adapted to meet your specific needs, or we can start with a blank sheet and design a workshop for your particular situation.

    To find out more about how we can graft our experience to your team and our full training solutions just click here.