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Team and individual Action Learning Projects (ALPs)
Our client Boston Scientific Corporation’s (BSC) total focus is about improving people’s health – transforming lives every day through their innovative medical solutions.
With that as their goal, it actually makes a real difference to the quality of people’s lives if those responsible for buying their products and services see the benefits to the patient of each of their offers – changing the lives of those across the world who really need them.
So, when they were looking for a partner to help them further improve the skills of their fantastic team of marketers across Europe, and then to help them many of their internal marketing requirements – both in relation to the programme and elsewhere – we were keen to help
We’ve worked with BSC for almost 5 years now, and in that time, we’ve dipped into almost every area of our skillset. Delivering marketing strategy, segmentation, positioning, operational marketing including video development and digital comms of course and a major learning and development programme across various Boston Scientific divisions. Working together on every project right through from start to finish – guess we can’t be too painful to work with, right?
Brought in to develop and deliver a major Learning and Development programme to Boston Scientific’s marketing team in Europe, we worked with the Commercial Capabilities team to create Marketing for Success – Core. A major blended learning programme that is built around 7 modules. It was a landmark programme and one in which BSC invested heavily. The blend included self paced e learning modules, in person sessions on site, virtual classrooms, coaching sessions and manager mentoring.
We ended up running a total of 8 cohorts in a nine-month programme per cohort that culminated in a senior management presentation session showcasing the outcomes (real and live) project that had formed the basis of their case study work. The programme was proved highly popular and was seen as extremely effective.
We also then developed and implemented the marketing communications programme to sell this in.
This was closely followed by a separate internal marketing project relating to their Customer Relationship Management System.
Learning and Development
Marketing for Success – Core
A blend of self-paced e-learning, virtual classrooms and in-person workshops to give Boston Scientific marketers a comprehensive understanding of strategic and tactical core marketing principles, processes, practices and tools as well as a common marketing language.
Starting with a clean sheet, we built the entire programme, including e-learning, video elements, in-person workshops and virtual classroom content.
Scoping the Next Wave
We recently completed a project with BSC to scope the requirements for building a framework for advancing the marketing capability in BSC globally. This project saw us conducting an audit of existing assets against their internal skills competency model, as well as conducting thorough research through interviews and questionnaires to assess stakeholder and user requirements for a globally scalable framework. The interviews were conducted remotely across multiple timezones and included both focus groups as well as one on one depth interviews with senior members of staff. We designed the questionnaire and the topic guide and did all the analysis for the quantitative work from over 300 respondents and the qualitative interview transcriptions.
We then used our findings to develop a detailed plan for immediate, medium and long term implementation together with frameworks and processes all intrinsic to the successful development of their future L&D programmes in marketing.
Operational Marketing
Sales Cloud
Sales Cloud is Boston Scientific’s Customer Relationship Management System.
Working with the implementation team, we were asked to create a full communications plan to support company-wide adoption of this key tool across Europe.
We conducted extensive research including a series of interviews to inform the development of a full communications plan based on our findings complete with positioning statements, value proposition and a full plan for adoption.
During the implementation phase of this project, we have successfully produced Newsletters, Templates, Graphic Devices, Video Scripts, Messaging Documents, Presentations, Guides and more.
Output
Our Boston Scientific portfolio is one of our broadest.