Nomad wanted help with planning and running digital marketing campaigns to promote the film and support their in-house resource. The resource needed to be as seasonal as their business.
Our first project was a Marketing Strategy Workshop, where we jointly developed marketing objectives, positioning, and an action plan.
The next task was implementing that action plan including a Customer Emailer Programme. This was a complex task; their database contains many 10’s of thousands of film fanatics, which we segmented into favourite genres, venues visited and previous events attended.
We sent a range of emailers – event info, reminders, thank yous and feedback requests to engage with customers – past, present and future – throughout their Nomad experience.
Working with our Adwords specialist partners at EHD we devised and implemented a series of campaigns to help increase their bookings.
Head over to our portfolio page to take a look at some of the emailers we’ve created.