Easy to use set of brand guidelines to standardise the Tackle Africa brand, whether for print or digital.
Ensuring your branding is consistent across multiple continents when differing resources and capabilities are involved is no easy task! Tackle Africa needed our experience and knowledge of maintaining a brand to help them score big on branding. Without a set of brand guidelines for their team, the Tackle Africa brand risked dilution of impact through being portrayed in many different ways. Tackle Africa came to us with their logo and some colour references and asked us to create a comprehensive set of guidelines that could be used by any member of their team.
Working from the ground up, we made sure Tackle Africa had access to all the tools they needed to ensure consistent branding wherever they are in the world. We did this by creating templates, style sheets, and brand guidelines that were simple, easy and accessible to use.
They also needed a way to conduct standardized training for all of their staff, so we helped them remotely film and edit workshops that could be used for consistent learning and development. Talk about a long-distance assist!
With our help they were able to overcome difficulties they faced previously and see that their brand guidelines, templates and staff training were rolled out successfully.
Need some help in managing your brand? Whether it’s a complete overhaul of your guidelines or creating easy to use templates and clear messaging for the entire team, get in touch with us today and find out how we can help you reach your goals.