Marketing Strategy – now there’s a phrase to make the average consultant lick their lips and your finance guy’s eyes water. Which is why you want to know how to do it for yourself – because, well, actually developing a marketing strategy isn’t hard.

We can simply and effectively enable you to:

Know all you need to know to really understand your market

Apply the best tools and techniques to get the real voice of customer into your strategic thinking and planning

Understand how to use processes to meaningfully segment your prospects and customers

Find out how to get all the data you need on your competitors and then analyse and action it

Develop your positioning and value proposition to make sure it actually works

Develop marketing strategies that work and plans that mean you implement them


Want to know more about how we’ve been helping people like you right across the world do it for themselves and how we can do that for you? Just click here to get in contact.

Looking for Marketing Tactics training too? Or read more about our approach to training:

e-learning, in-person workshops or fully blended.


Click on the strategic insights below for some more chatter from the Coussins team.

View all insights


Our clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.