This is one of the biggest marketing decisions you’ll make – so no pressure at all! The positioning statement will underpin all of your marketing.

Your positioning is, in fact, the perceptions that form in the heads of your customers and prospects when they hear your company name or the name of your product or service. And you get it there by weaving it into everything you say, do and deliver – over and over again.

So once we’ve helped you develop your positioning statement, you’ll be ready to move on to your value proposition. Or maybe you want some help to understand your market? Or click here to read more about our Strategic Marketing services.


Click on the strategic insights below for some more chatter from the Coussins team.

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Our clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.