Why do you need to divide up your market place? Well, aside from our love of filing and sticky labels – like any market place – your customers will be different; have different values, approaches and opinions, and want different products and services or different things from the same products.

By identifying segments and understanding these differences, we’re able to help you target more specific, more valuable customers and better match their needs – whether that be a product, service or solution or a proposition. The result? You sell more stuff.

Need some help segmenting your market place? Get in touch today!

Once you’ve segmented your market place, we can help you create your value proposition or create a strategic action plan. Click here to read more about our Strategic Marketing services.


Click on the strategic insights below for some more chatter from the Coussins team.

View all insights


Our clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.