Weirdly, this seems to be one that many businesses struggle with. What your value proposition is not is a headline, a positioning statement, a price or a spreadsheet. The clue to defining it is actually, well, in the words. It’s a proposition that has value – lots of it – and that value is value to your customer not you.

So, getting this right is central to your product or service success, to all your communications and so to selling more stuff. It should be clear, concise and easy to understand (not a Harvard essay!). It must:

So, whether you need to develop your value proposition from scratch, or just give it a makeover Gok Wan style, we can help (although we can’t promise you a new wardrobe or that you’ll look ten years younger afterwards!).

Looking for your value proposition? Or looking for a makeover? Contact us today and find out how we can help you.

Value proposition done, we can help you create a strategic action plan and then implement that plan. Click here to go to our Strategic Marketing services overview.


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Our clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.